You + Me Studio
COLLABORATE. CREATE. CELEBRATE
When Wendy approached us to create a brand identity for her new event space You + Me, we knew this was the kind of job we could really sink our creative teeth into. There’s nothing quite as exciting as starting from scratch, and that’s exactly what You + Me presented. A new venture, a fresh, clean location and a fearless client raring to get going.
THE CHALLENGE
It’s hard to be all things to all people, but that’s exactly what the branding for You + Me needed to be. As a shared space for meetings, gallery shows, yoga and pop-ups — the potential audience was huge and ever-shifting. We needed to create a mark that was flexible enough to appeal to a broad group of people and still make sense. The branding had to connect on multiple levels, not to mention tell a story of collaboration, creativity and celebration.
HOW WE DID IT
We Let the Space Lead the Way
Main Logo
Monogram
First and foremost, we allowed the space to guide us. It was important to Wendy that the clean lines of her studio were mirrored in her logo — this direction gave us a great foundation to build upon. We designed the brand identity around the concept of shared spaces, taking inspiration from the brick walls and black framed windows to create shapes that would connect the You to the Me. A system of sub-marks worked to reference the different audiences, while repeating the main logo frame brought a sense of cohesion to the story. To emphasize the blank slate appeal of the studio, we stuck to modern typography and clean, classic colours; bringing in photography to showcase real people doing what they love, and inject a major dose of heart.
APPLICATION
We designed business cards and signage to bring everything together in the real world. All accompanied by a set of brand guidelines to help You+Me use their brand system moving forward.
TESTIMONIAL
When you have an idea for a new business venture it is really just a thought on paper. Clever Jane was what brought that vision to life. Throughout the Logo & Visual Identity and Brand Messaging process the CJ team provided me with more than just their brilliant creativity. They provided me with the guidance and support I needed to make the right decisions. CJ’s deliverables were evident of the time they took to understand my business concept and what was required to showcase it for success. I would not hesitate to recommend Clever Jane to anyone who is looking to have their vision brought to life.
~ Wendy – You + Me Studio ~
a clever jane and majorette collaboration
A SPECIAL THANKS TO
WENDY — @youplusmestudio
PHOTOGRAPHY — @redfernmedia
CLEVER JANE — art direction, strategy, design, web
Liz Parsons, Emily Kiana, Barry Begus
MAJORETTE — strategy, brand messaging
Marget Milne & Elizabeth Hewitt