TRUTH IS beautiful.
1. THE truth WILL
SET YOU FREE
We believe the most unique and compelling thing about you is your story. Building genuine connection with real people using visual and verbal storytelling is the hallmark of brands that stand the test of time, and it’s exactly what we’re best at.
2. WE STROKE BRANDS, not egos
We’re fun-loving, hard-working, creative folks doing good work for good people. We believe in taking care of our community, our planet, and each other. When it comes to your project, the best idea leads the way, no matter whose it is. You, and your story, are welcome here.
3. WE NEVER settle
Truly impactful branding demands consistency across all areas of your business. Our team of best-in-class creatives ensures your design, strategy, messaging and collateral is ridiculously good, hyper-aligned, and always consistent.
4. WE’RE BONA FIDE TRUTH & beauty seekers
As entrepreneurs ourselves, we know how much your work matters, and we won’t waste your time. We’re experienced creatives & committed professionals, who care deeply about delivering beautiful results that have impact and staying power.
WHO’S CLEVER JANE?
Founded by designer Liz Parsons, Clever Jane is the culmination of decades of wildly beautiful, and technically demanding work. As the principal of Swag Design Factory, Liz and her team successfully launched hundreds of brands into the world, both online and in print, bringing life, colour and personality to them all. In this new venture, Liz and her longtime collaborators are excited to champion brands through every stage of their journey, wielding original design, powerful messaging, and whip-smart strategy every step of the way.
WHO’S MAJORETTE?
Created by the founders of Words & Company, Majorette is the culmination of a decade of collaboration, evolution and growth. Our team of writers & strategists is driven by the magic that happens when brand strategy, messaging and design are powerfully integrated. With Majorette, we leverage the relationships we’ve built with other world-class creatives to help your brand make a major impact in the world.
MEET THE team
ELIZABETH PARSONS
Art Direction, Design, Brand Strategy
MARGET MILNE
Brand Strategy & Messaging
ELIZABETH HEWITT
Content & Copywriting
BARRY BEGUS
Development
CLIENT TESTIMONIALS
BEHIND EVERY BRAND IS A BRAVE CLIENT WITH A STORY AND A VISION, OUR JOB IS TO DRAW IT OUT.
Clever Jane brought our restaurant Realm to life in a way that exceeded expectations. They led us through the entire process; from creating our website & eco-friendly merchandise, to amping up our social media presence, and building an efficient online ordering system. Everything they touched was anchored by striking original design and heartfelt messaging that aligned with our purpose. In Clever Jane we found collaborators who shared our values, professionally and personally. They’re responsive, considerate and uber professional, put simply- they’re great people, doing exceptional work.
~ James — Realm Food Co. ~
I chose Clever Jane because their designs have edge. The experienced team at Clever Jane is a creative and professional force that overdelivered, on time. Their focus and attention kept me on track to rebrand and develop a customized website that represents my small business beautifully. The merchandise and printing service is quality, eco friendly and current with a ton of options!
~ Shelley Burns — Early Girl Urban Farm ~
CLEVER JANE PROVES IT’S HIP TO BE SQUARE
Liz and her team at CJ are a fantastic combination of talented and smart, whimsical and wacky. We gave them a significant branding/design challenge with very little concrete input…we knew what we didn’t like, and had some fantastical notions of what we did. The options they brought back to us were extremely creative, thoughtful and well done. We are excited to have them on our team as we prepare for brand build out.
~ Illana Hester + Jenny Farkas, Creative Coast co-chairs ~
Clever Jane’s creative process was intuitive and inspirational. They honed in on what matters most to me and my clients. My new cohesive brand identity has resulted in a significant increase in sales and customer inquiries. I can’t recommend Clever Jane highly enough. Not only were they smart, creative and professional, they were so much fun to work with! I love my new branding. CJ drew me out of my monochromatic comfort zone and into a beautiful, colourful new era.
~ Kerry Owens — Rosco Emmit ~
When you have an idea for a new business venture, it really is just a thought on paper. Liz and her Factory brought that vision to life. Throughout their discovery process the Clever Jane team provided me with more than just their brilliant creativity, they provided the guidance and expertise needed to make the right decisions. Clever Jane understood my business and created impactful branding accordingly. I would not hesitate to recommend CJ to anyone hoping to bring a spark of an idea into the real world.
~ Wendy — You + Me Studio ~
“One word…ECSTATIC!”
Receiving our branding served to energize and inspire us as we prepared to launch. As a new business and brewery, we needed a brand identity that would help us stand out in BC’s crowded brewery marketplace. To say Clever Jane exceeded our expectations is an understatement. They took our brief and created a brand that is whimsical, meaningful and aspirational. Their discovery process was thoughtful and thought-provoking. They encouraged us to reflect and respond with honesty, which helped us hone in on our priorities for our business and its future. Meetings were brief but productive, opinions were shared but we never felt pressured, and the entire process moved along at a good pace. Working with Clever Jane was a pleasure from start to finish, our new identity gives people an immediate sense of who we are, and what we stand for. Our branding is flexible and playful, and with so many unexpected elements, there’s a lot of fun to be had.
~ Craig — Rusted Rake Brewing ~