Five Ways Photography Will Elevate Your Brand

At Clever Jane, we have strong feelings about the power of photography in brand development. It has formed a key part of so many incredible brands we’ve worked on, and it plays a starring role in their success. If you have a website, or are on social media, the photography you use is a key part of your brand, whether you mean it to be or not. From our perspective, you should definitely mean it!

Our culture is deeply visual, and becoming even more so every day. When you invest in a new or refreshed brand identity, photography will likely be a key component of your visuals, and can make or break the overall cohesion of your brand. Every individual piece of your brand identity counts, and they should work together as a seamlessly connected system. The more elements of your brand that are aligned, the more powerful your brand awareness becomes.

When we create branded photography, we use curated and considered locations, models, styling, and props to tell a visual story that aligns with your brand identity. When led by an experienced art director (like Liz), this is a streamlined, focused, and efficient process. The art director’s job is to plan and oversee the vision, to select and work closely with a photographer who fits the style of the shoot, and make the entire vision come to life. From the planning, moodboarding, sourcing, location scouting, casting, and styling, to the final image selection, they keep the purpose, audience, and brand front and center.