OUR APPROACH

When it comes to building a cohesive brand, beautiful design and strategic messaging are equally essential. A Clever Jane and Majorette collaboration ensures you have a top-tier, full-service team of senior designers, strategists and communicators working together to build a brand that reaches the hearts and minds of your people, and inspires action.

WHAT IS BRANDING exactly?

Branding is all about emotional connection. A cool logo and a catchy tagline are important, but they aren’t enough to build the kind of brand that deeply aligns with your audience. Powerful, inspiring brands are strategically built with their values and beliefs leading the way. This truth infuses every touchpoint from the logo, to the font, tone of voice, and choice of words, and their audience feels it on a visceral level.

OUR PROCESS

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OUR PROCESS

Our brand development process is a transformative experience, designed to reveal the core values and beliefs that drive you, and bring them to life in an integrated brand identity. This foundational work creates renewed focus, alignment and excitement that can be felt both inside and outside your doors.

STEP 1: DISCOVERY & RESEARCH

We work alongside you to reveal the values and beliefs that lie at the heart of your business, and articulate the wants and needs of your target audience. Our well-honed process is intimate and holistic, challenging, supportive and results-driven.

STEP 2: STRATEGY & MESSAGING

In Step 2, we develop a brand strategy and comprehensive messaging framework that forms the blueprint for everything you release into the world. Our goal is to tell your story in a way that resonates deeply with you, your team, and your target audience.

STEP 3: VISUAL IDENTITY

In this stage, we build a comprehensive visual identity that works in perfect harmony with your brand strategy and messaging. This multi-step process is challenging, fun, and incredibly rewarding to see your hard work and vision come to life.

STEP 4: BRAND TOOLKIT

Once all of the pieces are in place, we provide you with a toolkit containing your brand identity elements in an easy to use format, so you have everything you need at your fingertips. You’ll be able to easily apply your hard work to all of your marketing and communications initiatives going forward.

STEP 5: BRAND APPLICATION

With your new brand toolkit in hand, the world’s your oyster! You can take it and run with it yourself, or choose to access our full-service graphic design, website design & development, print, marketing and communications services, where we can assist you as little or as much as you like as you launch your new brand into the world.

our services

CLIENT TESTIMONIALS

BEHIND EVERY BRAND IS A BRAVE CLIENT WITH A STORY AND A VISION, OUR JOB IS TO DRAW IT OUT.

Clever Jane brought our restaurant Realm to life in a way that exceeded expectations. They led us through the entire process; from creating our website & eco-friendly merchandise, to amping up our social media presence, and building an efficient online ordering system. Everything they touched was anchored by striking original design and heartfelt messaging that aligned with our purpose. In Clever Jane we found collaborators who shared our values, professionally and personally. They’re responsive, considerate and uber professional, put simply- they’re great people, doing exceptional work.

~ James — Realm Food Co. ~

I chose Clever Jane because their designs have edge. The experienced team at Clever Jane is a creative and professional force that overdelivered, on time. Their focus and attention kept me on track to rebrand and develop a customized website that represents my small business beautifully. The merchandise and printing service is quality, eco friendly and current with a ton of options!

~ Shelley Burns — Early Girl Urban Farm ~

CLEVER JANE PROVES IT’S HIP TO BE SQUARE
Liz and her team at CJ are a fantastic combination of talented and smart, whimsical and wacky. We gave them a significant branding/design challenge with very little concrete input…we knew what we didn’t like, and had some fantastical notions of what we did. The options they brought back to us were extremely creative, thoughtful and well done. We are excited to have them on our team as we prepare for brand build out.

~ Illana Hester + Jenny Farkas, Creative Coast co-chairs ~

Clever Jane’s creative process was intuitive and inspirational. They honed in on what matters most to me and my clients. My new cohesive brand identity has resulted in a significant increase in sales and customer inquiries. I can’t recommend Clever Jane highly enough. Not only were they smart, creative and professional, they were so much fun to work with! I love my new branding. CJ drew me out of my monochromatic comfort zone and into a beautiful, colourful new era.

~ Kerry Owens — Rosco Emmit ~

When you have an idea for a new business venture, it really is just a thought on paper. Liz and her Factory brought that vision to life. Throughout their discovery process the Clever Jane team provided me with more than just their brilliant creativity, they provided the guidance and expertise needed to make the right decisions. Clever Jane understood my business and created impactful branding accordingly. I would not hesitate to recommend CJ to anyone hoping to bring a spark of an idea into the real world.

~ Wendy — You + Me Studio ~

“One word…ECSTATIC!”
Receiving our branding served to energize and inspire us as we prepared to launch. As a new business and brewery, we needed a brand identity that would help us stand out in BC’s crowded brewery marketplace. To say Clever Jane exceeded our expectations is an understatement. They took our brief and created a brand that is whimsical, meaningful and aspirational. Their discovery process was thoughtful and thought-provoking. They encouraged us to reflect and respond with honesty, which helped us hone in on our priorities for our business and its future. Meetings were brief but productive, opinions were shared but we never felt pressured, and the entire process moved along at a good pace. Working with Clever Jane was a pleasure from start to finish, our new identity gives people an immediate sense of who we are, and what we stand for. Our branding is flexible and playful, and with so many unexpected elements, there’s a lot of fun to be had.

~ Craig — Rusted Rake Brewing ~

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